The #1 eCommerce & Omnichannel

Ad Management Tool

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Enhance Ad Performance and Internal Productivity Simultaneously

Shirofune Wins Best PPC Optimization Platform in 2023 MarTech Breakthrough Award

Unlock maximum ad potential with Human Intelligence AI

Achieve greater ad performance and results with algorithms that operate your campaigns just like an experienced ad manager.

Maximize LTV value based on historical customer data

Shirofune optimizes ads for the highest LTV based on your entire historical customer buying journey & data to maximize conversions

Productivity with full budget control

With Shirofune, you won’t have to worry about monitoring your ad spend pacing anymore.
Manage digital ads like professionals

What makes us different?

Achievements

Best Ad Management Tool in Japan

91% Market Share In Japan
Used by 80% of top agencies Dentsu
Used by many successful brands like Rakuten
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Ad Performance Simultaneously

Performance

Shirofune's human-based AI automatically performs budget allocation and bid adjustments to maximize results. Furthermore, by implementing the proposed improvement suggestions, further performance enhancement can be expected.
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2x Productivity

By simply setting budgets and maximum CPA/ROAS, the automation takes control of the progress. Moreover, detailed reports and analysis in natural language significantly reduce the time and effort spent on reporting and analysis.
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True Ads Result

By integrating data from your own CRM and database, we can visualize how much LTV (customer lifetime value) and conversions are actually generated from each channel and advertisement.This enables you to optimize advertising operations based on the true results of your advertisements.
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Features

What Manual Work can be Automated with Shirofune

Auto Budgeting/Bidding

AI Auto-Budgeting Optimization

Leaving the optimization of individual campaign to each ad platform such as Google or Meta, Shirofune maximizes the overall performance across different ad platforms and different campaigns just like you would increase spend on more performing ad platforms than less performing ones.
Auto Budgeting/Bidding

Limited Data Learning

The platforms optimization only works when there is enough data like conversion and even in such cases, Shirofune’s anthropomorphic algorithm works and gets the most possible outcomes with no or limited data.
Smart Suggestion

Smart AI Suggestions

In general, the improvement suggestions made by ad platforms would not include the ones that would reduce the overall spend such as excluding underperforming keywords or ad texts. Shirofune makes the suggestions only beneficial to advertisers so they could maximize the return.
Auto Budgeting/Bidding

Campaign Budget Controls

Shirofune automatically controls ad spend by setting a budget per Ad type, Ad platform or Budget group in a month or in a any given time period of time so you would not spend too much or too less against the set budgets. You can also set the MaxCPA/MinROAS instead so Shirofune can automate bidding/budgeting within the set CPA/ROAS.
Analysis & Reporting

Deep Analysis Reporting

Creating a performance report takes up a lot of time and effort especially when a 3rd party analytics tool is. Shirofune automatically populates an integrated performance report with just a click a button. It also explains, in natural language text, what went wrong and what went well without having to reference all different data points.
Analysis & Reporting

1st / 3rd Party Data Optimization

By integrating 3rd-party measurement data from platforms like Google/Adobe Analytics and 1st-party LTV/conversion data from salesforce, shopify, or your own database, Shirofune visualizes the true advertising effectiveness for each channel and advertisement. This enables you to optimize advertising operations based on the genuine results of your advertisements.

What Manual Work Can Be
Automated With Shirofune

Auto Budgeting/Bidding

Mult-Channel

Leaving the optimization of individual campaign to each ad platform like Google or Meta, Shirofune maximizes the overall performance across different ad platforms and different campaigns just like you would increase spend on more performing ad platforms than less performing ones.

With Limited Data

The platformers’ optimization only works when there is enough data like conversion and even in such cases, Shirofune’s anthropomorphic algorithm works and gets the most possible outcomes with no or limited data.

Budget Control

Shirofune automatically controls ad spend by setting a budget per Ad type, Ad platform or Budget group in a month or in a any given time period of time so you would not spend too much or too less against the set budgets. You can also set the MaxCPA/MinROAS instead so Shirofune can automate bidding/budgeting within the set CPA/ROAS.
Smart Suggestions

Smart Decision-making

In general, the improvement suggestions made by ad platforms would not include the ones that would reduce the overall spend such as excluding underperforming keywords or ad texts. Shirofune makes the suggestions only beneficial to advertisers so they could maximize the return.
Analysis & Report

Deep But Easy Analysis & Report

Creating a performance report takes up a lot of time and effort especially when a 3rd party analytics tool is. Shirofune automatically populates an integrated performance report with just a click a button. It also explains, in natural language text, what went wrong and what went well without having to reference all different data points.

1st / 3rd Party Data

By integrating 3rd-party measurement data from platforms like Google/Adobe Analytics and 1st-party LTV/conversion data from salesforce, shopify, or your own database, Shirofune visualizes the true advertising effectiveness for each channel and advertisement. This enables you to optimize advertising operations based on the genuine results of your advertisements.

Your all-in-one Marketing Cockpit

All ad platforms, tracking data and CRM data, effortlessly manage everything through an easy to use dashboard

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Companies we have Helped

Join with our clients Annual Ad Spend $1B+

3,000+

Registered Accounts

8,000+

Number of Users

300K+

Active Campaigns

$1B+

Annual Ad Spend

We’re here to help!

Schedule a Demo With Us

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see what our clients say about us

Simply an entire re focus on how we look at our ads management. We have saved 35 percent of our teams time on meticulous ads management and have scaled to over $250K in monthly revenue across Meta & Google Ads.

krystal D’crouz
Marketing Manager at CXO Inc.

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Shirofune Case Study

We share the best case studies from real customers who have accompanied Shirofune

Yamazen - Case Study

Yamazen implemented Shirofune to improve the efficiency of its Amazon ads for over 10,000 products. Facing challenges with limited resources and a complex ad management interface, Yamazen leveraged Shirofune's automation for bid adjustments and budget management. Within two months, ad-driven sales increased by 1.3 times, and ROAS improved by 18%. Daily reports from Shirofune enabled quick responses to demand changes, resulting in a streamlined and data-driven approach to campaign optimization, significantly enhancing Yamazen's advertising performance on Amazon.
Media Republic Case study

Media Republic - Case Study

Media Republic’s adoption of Shirofune’s ad automation platform led to a nearly 60% reduction in operational time, streamlining tasks across multiple platforms. Audit times dropped from 8 hours to 30 minutes, and paid search budget management was reduced from 17.3 to 2.1 hours per month. This efficiency boost allowed Media Republic to maintain ad spend while increasing conversions and customer lifetime value (LTV), ultimately doubling their ROAS and enhancing profitability to meet growing demand effectively.
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