Define your Maximum Cost Per Acquisition (CPA) or Minimum Return on Ad Spend (ROAS) to ensure high performance.
When using Max CPA/Min ROAS bidding strategies, if the specified performance targets are not being met even with surplus budget, the emphasis will be on optimizing performance rather than budget utilization. This means that if you are consistently meeting your desired CPA/ROAS, you can spend your budget limitlessly. Conversely, if you are not achieving your desired CPA/ROAS, you won't unnecessarily exhaust your budget. You won't need to manually adjust your campaigns while monitoring performance; everything can be left to Shirofune to handle.
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