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Never Exceed Your Budget. Optimize Marketing Profitability and Allocate Your Budget Where It Yields the Best ROAS

Automatically Fine-Tune Daily Budgets Within Your Set Budget

Taking into account that platforms like Google sometimes double the set daily budget, adjustments are made accordingly. This means you can truly let go of budget management and invest your time in other critical tasks.
Our system makes daily budget adjustments within your predefined budget range, ensuring a landing rate between 96% and 99% of your set budget.

Automatically Optimize Budget Allocation for Maximum Cross-Platform Performance

We automatically allocate budgets to high-performing campaigns across multiple advertising platforms, maximizing your overall performance.
To ensure precise platform comparisons and strategic budget allocation, it's essential to assess each platform and campaign using unified metrics. This includes utilizing tools like Google Analytics, attribution tools, Salesforce CRM, and real e-commerce purchase data.
At Shirofune, our exclusive automated analysis algorithm integrates diverse performance data, going beyond ad platforms' attribution conversions. This allows us to visualize and optimize the genuine cost-effectiveness of advertising.

Choose from a Variety of Budget Allocation Options

You have complete flexibility in budget allocation, whether it's across all ad platforms, individual ad accounts, or specific campaigns. You can create groups for each ad account or campaign and allocate different budgets accordingly.
We understand your intentions for these campaigns, like how much you want to allocate based on your specific goals. By incorporating your intentions into budget settings, you can control the delivery exactly as you wish, even while automating the process.

Set Max CPA/Min ROAS to ensure high performance

Define your Maximum Cost Per Acquisition (CPA) or Minimum Return on Ad Spend (ROAS) to ensure high performance.

When using Max CPA/Min ROAS bidding strategies, if the specified performance targets are not being met even with surplus budget, the emphasis will be on optimizing performance rather than budget utilization. This means that if you are consistently meeting your desired CPA/ROAS, you can spend your budget limitlessly. Conversely, if you are not achieving your desired CPA/ROAS, you won't unnecessarily exhaust your budget. You won't need to manually adjust your campaigns while monitoring performance; everything can be left to Shirofune to handle.

Set It Once and Forget About It

Take advantage of our scheduling and reservation settings to configure your preferences and leave the rest to us.
You can pre-set the budget for specific months or dates in the future, which is effective for occasions such as holiday seasons or when days span across weekends

Take Advantage of Your Lifetime ROAS

Shirofune will constantly monitor your data to understand the long term performance of each of your advertising channels. Our proprietary data attribution system allows advertisers to invest in what generates the most revenue over time rather than on short term ROAS.

Campaign A

VS

Campaign B

$4,000

Revenue

$2,500
200%

ROAS

125%
$4,500

LTV

$6,000
225%

Lifetime ROAS

300

Shirofune Case Study

We share the best case studies from real customers who have accompanied Shirofune

Direct Agents - Case Study

Direct Agents, a U.S.-based digital marketing agency, faced challenges with manual ad management tasks, especially with Amazon Ads, limiting their ability to focus on strategic initiatives. After integrating Shirofune’s automation, they reduced ad management time by up to 63%, freeing up resources for high-value tasks like audience segmentation and creative testing. The E-Commerce team saw a significant drop in workload from 125 hours to 45.8 hours per account. This automation led to impressive results, including a 75% increase in MQLs with only a 14% rise in ad spend. Direct Agents continues to expand Shirofune’s use across platforms, optimizing omni-channel marketing and driving long-term client success.

Zilker Partners - Case Study

Zilker Partners, a U.S.-based digital marketing agency, struggled to scale operations after shifting to a generalist model, with staff handling multiple tasks across paid media, SEO, and content. The lack of an integrated platform for real-time optimizations limited campaign effectiveness. By adopting Shirofune, they streamlined campaign management across platforms, enabling generalists to manage ad operations independently. In just one month, they onboarded 24 client accounts and doubled the account capacity per manager from 6 to 12. Automation saved up to 54 hours per month per manager. Zilker Partners now efficiently scales operations, allowing generalists to focus on strategic initiatives while managing high-performing campaigns across platforms.

Carrot-Top - Case Study

Carrot-Top, a patriotic products retailer, struggled with rising customer acquisition costs and inefficient, agency-led ad management. Delayed reports and rigid processes led to wasted spend and missed opportunities across platforms like Google and Meta. After adopting Shirofune’s AI-powered ad automation, Carrot-Top gained real-time budget control and cross-platform optimization. Within weeks, they cut CPA by 40%, improved off-season ROAS from 2.7 to over 5.0, and replaced manual workflows with fast, data-driven decisions. Now, Carrot-Top continues to scale with Shirofune, using AI to fine-tune campaigns and prioritize high-value customers.
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