Carrot-Top, a trusted brand with decades of experience in patriotic products, faced rising customer acquisition costs and growing inefficiencies in digital ad management.

Relying heavily on external agencies, the company struggled with delayed performance insights and rigid budget processes. These delays led to missed optimization opportunities and wasted spend across key platforms like Google, Meta, and Amazon.

Managing multiple ad channels in silos also created fragmented data and limited visibility, making real-time decision-making nearly impossible—especially during seasonal sales surges when timing is critical.

To address ongoing inefficiencies and rising ad costs, Carrot-Top adopted Shirofune, an AI-powered advertising automation platform.

The team was drawn to Shirofune’s ability to unify multiple ad platforms, automate budget allocation, and deliver real-time performance insights. A 90-day trial alongside existing agency efforts provided clear comparisons.

With Shirofune, Carrot-Top eliminated delays in decision-making, enabling instant budget shifts and performance-based adjustments across both B2B and B2C campaigns. The tool’s intuitive setup and real-time dashboard helped the team transition from reactive to proactive ad management.

With Shirofune in place, Carrot-Top reduced customer acquisition cost by 40% and more than doubled off-season ROAS from 2.7 to over 5.0—within just a few weeks.

Automated budget management and real-time campaign optimization enabled the team to eliminate wasted spend and respond quickly to performance trends across platforms.

By shifting away from delayed agency reporting to live dashboards and AI-driven automation, Carrot-Top significantly improved ad efficiency, ensuring every dollar spent delivered stronger, measurable results.