Recap of our performance

Reducing Time Spent on Ad Operations

Direct Agents reduced monthly ad management time by up to 63% by implementing Shirofune’s automation tools. This streamlined bidding and budget management processes, freeing up resources for more strategic tasks.

Increased MQLs with Minimal Ad Spend Increase

By leveraging Shirofune’s automation, Direct Agents saw a 75% increase in MQLs for a B2B client with only a 14% increase in ad spend. The improved efficiency allowed for higher lead generation without a proportional rise in costs.

Challenge

Direct Agents, a leading full-service digital marketing agency, faced challenges in scaling their operations while maintaining high performance across multiple platforms, including Amazon Ads. As the agency expanded its client base, managing a growing number of accounts efficiently became a struggle.

Relying on traditional ad management tools, Direct Agents encountered difficulties in optimizing campaigns in real time across diverse platforms. This fragmentation led to delays in performance insights, manual errors, and inconsistent bid adjustments, especially on platforms like Amazon Ads, where limited native automation required constant manual oversight.

The increasing complexity of managing both B2B and D2C clients with demanding KPIs further exposed the limitations of existing systems, making it harder to meet client goals efficiently and at scale.

Approach

To address inefficiencies in managing multiple ad accounts and rising operational challenges, Direct Agents adopted Shirofune, an AI-powered advertising automation platform.

The agency was drawn to Shirofune’s ability to centralize ad management across various platforms, including Amazon Ads, automate budget allocation, and provide real-time performance insights. After testing Shirofune for 90 days alongside their existing processes, the team was able to compare the platform’s capabilities with traditional methods.

With Shirofune, Direct Agents streamlined decision-making by enabling instant budget shifts and performance-based adjustments across both B2B and B2C campaigns, including Amazon Ads. The platform’s intuitive setup and real-time dashboard allowed the team to transition from a reactive to a proactive approach in managing paid media.

Results

With Shirofune in place, Direct Agents significantly improved operational efficiency. Account managers doubled their capacity, going from managing 6 accounts to 12, without adding additional headcount.

Shirofune’s automated budget management and real-time campaign optimization enabled the team to eliminate wasted spend and quickly respond to performance trends across multiple platforms, including Amazon Ads. This allowed them to optimize Amazon Ads campaigns effectively, reducing manual intervention while maintaining high performance.

By shifting from delayed, fragmented reporting to live dashboards and AI-driven automation, Direct Agents streamlined ad operations, ensuring that every dollar spent contributed to more impactful and efficient campaigns.

Zilker Partners - Case Study

Zilker Partners, a U.S.-based digital marketing agency, struggled to scale operations after shifting to a generalist model, with staff handling multiple tasks across paid media, SEO, and content. The lack of an integrated platform for real-time optimizations limited campaign effectiveness. By adopting Shirofune, they streamlined campaign management across platforms, enabling generalists to manage ad operations independently. In just one month, they onboarded 24 client accounts and doubled the account capacity per manager from 6 to 12. Automation saved up to 54 hours per month per manager. Zilker Partners now efficiently scales operations, allowing generalists to focus on strategic initiatives while managing high-performing campaigns across platforms.

Carrot-Top - Case Study

Carrot-Top, a patriotic products retailer, struggled with rising customer acquisition costs and inefficient, agency-led ad management. Delayed reports and rigid processes led to wasted spend and missed opportunities across platforms like Google and Meta. After adopting Shirofune’s AI-powered ad automation, Carrot-Top gained real-time budget control and cross-platform optimization. Within weeks, they cut CPA by 40%, improved off-season ROAS from 2.7 to over 5.0, and replaced manual workflows with fast, data-driven decisions. Now, Carrot-Top continues to scale with Shirofune, using AI to fine-tune campaigns and prioritize high-value customers.

Yamazen - Case Study

Yamazen implemented Shirofune to improve the efficiency of its Amazon ads for over 10,000 products. Facing challenges with limited resources and a complex ad management interface, Yamazen leveraged Shirofune's automation for bid adjustments and budget management. Within two months, ad-driven sales increased by 1.3 times, and ROAS improved by 18%. Daily reports from Shirofune enabled quick responses to demand changes, resulting in a streamlined and data-driven approach to campaign optimization, significantly enhancing Yamazen's advertising performance on Amazon.

Direct Agents