Media Republic had a history of solid performance but felt they could achieve more from their ad spend. With a limited budget, they needed to ensure efficient management to maintain profitability and hit the following client goals:

-Maintain current advertising spend.
-Increase sales and improve customer lifetime value (LTV) metrics.
-Optimize account profitability through more efficient management.

Faced with the challenge of both delivering a quality service and maintaining a healthy profit margin, Media Republic integrated Shirofune’s ad management platform across their performance team to optimize advertising across search and social budgets.

Media Republic was able to scale performance without requiring additional manual input, helping the client to manage a growing sales volume that pushed their operational limits.

■　Conversions and LTV saw considerable improvements due to Shirofune’s optimization capabilities.

■　Time spent on account management was drastically reduced, leading to increased profitability and more efficient use of resources.

　For example, the time required for paid search budget control decreased from 17.3 hours to just 2.1 hours per month, while report generation time was cut from 8.6 hours to 3.9 hours.

■　As a result of these improvements, the client not only increased their sales but also faced challenges with order fulfillment due to the higher demand, prompting them to consider scaling their operations further.

By adopting Shirofune’s technology, Media Republic not only doubled their ROAS but also reduced the time spent managing ad accounts by over half. This allowed the agency to maximize profitability, maintain their competitive edge, and improve client satisfaction while dealing with the increased workload in a more efficient manner