Recap of our performance

60% Reduction in Overall Work load

Reduced time spent on key tasks by nearly 60%, freeing up resources across platforms.

88% reduction in Budget Management

Paid search budget management time was cut by 87.86%, from 17.3 hours to 2.1 hours monthly.

Challenge

Media Republic had a history of solid performance but felt they could achieve more from their ad spend. With a limited budget, they needed to ensure efficient management to maintain profitability and hit the following client goals:

-Maintain current advertising spend.
-Increase sales and improve customer lifetime value (LTV) metrics.
-Optimize account profitability through more efficient management.

Approach

Faced with the challenge of both delivering a quality service and maintaining a healthy profit margin, Media Republic integrated Shirofune’s ad management platform across their performance team to optimize advertising across search and social budgets.

Media Republic was able to scale performance without requiring additional manual input, helping the client to manage a growing sales volume that pushed their operational limits.

Results

■　Conversions and LTV saw considerable improvements due to Shirofune’s optimization capabilities.

■　Time spent on account management was drastically reduced, leading to increased profitability and more efficient use of resources.

　For example, the time required for paid search budget control decreased from 17.3 hours to just 2.1 hours per month, while report generation time was cut from 8.6 hours to 3.9 hours.

■　As a result of these improvements, the client not only increased their sales but also faced challenges with order fulfillment due to the higher demand, prompting them to consider scaling their operations further.

By adopting Shirofune’s technology, Media Republic not only doubled their ROAS but also reduced the time spent managing ad accounts by over half. This allowed the agency to maximize profitability, maintain their competitive edge, and improve client satisfaction while dealing with the increased workload in a more efficient manner

Direct Agents - Case Study

Direct Agents, a U.S.-based digital marketing agency, faced challenges with manual ad management tasks, especially with Amazon Ads, limiting their ability to focus on strategic initiatives. After integrating Shirofune’s automation, they reduced ad management time by up to 63%, freeing up resources for high-value tasks like audience segmentation and creative testing. The E-Commerce team saw a significant drop in workload from 125 hours to 45.8 hours per account. This automation led to impressive results, including a 75% increase in MQLs with only a 14% rise in ad spend. Direct Agents continues to expand Shirofune’s use across platforms, optimizing omni-channel marketing and driving long-term client success.

Zilker Partners - Case Study

Zilker Partners, a U.S.-based digital marketing agency, struggled to scale operations after shifting to a generalist model, with staff handling multiple tasks across paid media, SEO, and content. The lack of an integrated platform for real-time optimizations limited campaign effectiveness. By adopting Shirofune, they streamlined campaign management across platforms, enabling generalists to manage ad operations independently. In just one month, they onboarded 24 client accounts and doubled the account capacity per manager from 6 to 12. Automation saved up to 54 hours per month per manager. Zilker Partners now efficiently scales operations, allowing generalists to focus on strategic initiatives while managing high-performing campaigns across platforms.

Carrot-Top - Case Study

Carrot-Top, a patriotic products retailer, struggled with rising customer acquisition costs and inefficient, agency-led ad management. Delayed reports and rigid processes led to wasted spend and missed opportunities across platforms like Google and Meta. After adopting Shirofune’s AI-powered ad automation, Carrot-Top gained real-time budget control and cross-platform optimization. Within weeks, they cut CPA by 40%, improved off-season ROAS from 2.7 to over 5.0, and replaced manual workflows with fast, data-driven decisions. Now, Carrot-Top continues to scale with Shirofune, using AI to fine-tune campaigns and prioritize high-value customers.

Media Republic