Recap of our performance

30% increase in Amazon Revenue

Yamazen saw a 30% increase in ad-driven sales within two months of using Shirofune, thanks to automated bid adjustments and budget optimization that allowed for timely, data-driven responses to demand changes.

18％ Increase in ROAS

Yamazen Corporation achieved an 18% improvement in ROAS within two months using Shirofune. The tool’s automation capabilities enabled precise budget allocation and bid adjustments, maximizing ad efficiency and boosting returns.

Challenge

Yamazen Corporation, a specialized trading company with over 10,000 products listed on Amazon, faced challenges in managing its extensive product lineup efficiently.

The complexity of Amazon's advertising interface and limited automation features hindered optimization efforts, making it difficult to achieve desirable ad performance.

The team also struggled to allocate sufficient resources for ad management, resulting in a less-than-optimal return on ad spend (ROAS).

Approach

To overcome these challenges, Yamazen decided to implement Shirofune, an automated advertising management tool.

The decision was influenced by positive feedback from other departments and the opportunity to try the tool during a trial period.

Shirofune’s automation capabilities allowed for efficient bid adjustments and budget management across a large volume of campaigns. Additionally, the tool provided daily email reports, enabling quick responses to fluctuations in demand and data-driven decisions.

Results

With Shirofune in place, Yamazen achieved a 1.3-fold increase in sales through advertising and an 18% improvement in ROAS within just two months.

Shirofune’s automated bid adjustments and budget management expanded campaign optimization capabilities.

The daily reporting allowed for timely budget adjustments aligned with real-time demand, significantly boosting the efficiency and effectiveness of Yamazen's Amazon advertising operations.

Media Republic - Case Study

Media Republic’s adoption of Shirofune’s ad automation platform led to a nearly 60% reduction in operational time, streamlining tasks across multiple platforms. Audit times dropped from 8 hours to 30 minutes, and paid search budget management was reduced from 17.3 to 2.1 hours per month. This efficiency boost allowed Media Republic to maintain ad spend while increasing conversions and customer lifetime value (LTV), ultimately doubling their ROAS and enhancing profitability to meet growing demand effectively.

Newegg - Case Study

Newegg Commerce (NASDAQ: NEGG), established in 2001 and headquartered in City of Industry, near Los Angeles, California, is a global leading online retailer of PC hardware, consumer electronics, gaming peripherals, home appliances, automotive, and lifestyle technology products. They also provide solutions. For more information, visit Newegg Global.

Dentsu Direct - Case Study

Dentsu Digital is the digital marketing agency within the Dentsu Group, providing integrated solutions in "consulting," "development and implementation," and "operational support." With a growing clientele, our emphasis on recruitment has increased significantly. With over 2,000 employees, our focus remains on maintaining quality while expanding manpower.

Yamazen