Zilker Partners, a forward-thinking digital marketing agency, faced challenges in scaling their operations while maintaining high campaign performance. As the agency transitioned to a generalist model to improve agility, they struggled with managing a growing number of accounts efficiently.

Relying on traditional ad management tools, Zilker Partners encountered difficulties in optimizing campaigns across multiple platforms and channels. This fragmentation led to delayed performance insights, manual errors, and a lack of real-time budget and bid adjustments.

The shift to a generalist model also exposed the limitations of their existing systems, as account managers lacked the deep technical expertise needed to handle multi-platform ad management at scale. This made it difficult to maintain consistency and efficiency, especially when handling high-value B2B clients with demanding timelines.

To address inefficiencies in managing multiple ad accounts and rising operational challenges, Zilker Partners adopted Shirofune, an AI-powered advertising automation platform.

The agency was drawn to Shirofune’s ability to centralize ad management across various platforms, automate budget allocation, and provide real-time performance insights. After testing Shirofune for 90 days alongside their existing processes, the team was able to compare the platform’s capabilities with traditional methods.

With Shirofune, Zilker Partners streamlined decision-making by enabling instant budget shifts and performance-based adjustments across both B2B and B2C campaigns. The platform's intuitive setup and real-time dashboard allowed the team to transition from a reactive to a proactive approach in managing paid media.

With Shirofune in place, Zilker Partners was able to significantly improve operational efficiency. Account managers doubled their capacity, going from managing 6 accounts to 12, without adding additional headcount.

Shirofune’s automated budget management and real-time campaign optimization enabled the team to eliminate wasted spend and respond quickly to performance trends across multiple platforms. This allowed them to deliver stronger and more measurable results.

By shifting from delayed, fragmented reporting to live dashboards and AI-driven automation, Zilker Partners streamlined ad operations and ensured that every dollar spent contributed to more impactful and efficient campaigns.