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Maximize the Efficiency of Every Dollar in Your Budget with Our Exclusive Lifetime ROAS Bidding Technology

Lifetime ROAS vs. ROAS

Lifetime ROAS, or Return on Ad Spend over the lifetime of a customer, is a powerful metric that goes beyond traditional ROAS by considering the long-term value of customers. It helps you understand the true impact of your advertising efforts and is crucial for making strategic decisions
In many cases, the evaluation of ROAS and Lifetime ROAS varies depending on the platform. To truly maximize the return on ad investment, it is essential to allocate budgets for platforms and campaigns based on Lifetime ROAS.
Furthermore, comparing ROAS and Lifetime ROAS for each ad copy and creative allows budget allocation towards ads that deliver the product's value tailored to user needs, generating high LTV, rather than simply promoting impulse purchases that don't lead to long-term customer engagement.

Seamless Integration with E-commerce Platforms

Our system seamlessly connects with e-commerce platforms like Shopify, enabling the acquisition of valuable LTV (Lifetime Value) data for each campaign.

This is made possible by Shirofune's unique automatic analysis algorithm for Key Performance Indicators (KPIs). It enables automatic linking of purchase data with advertising delivery data. Additionally, it allows tracking of metrics such as New User ROAS and Existing User ROAS. If parameters are finely tuned, it is possible to measure Lifetime ROAS at the creative level.

LTV-Based Optimization

LTV data accumulates over time and does not build up instantly, making it challenging to utilize for real-time optimization on a daily basis. Therefore, Shirofune employs a metric called Predicted LTV to facilitate day-to-day operational optimization.
Predicted LTV forecasts the likely LTV of this platform or campaign based on past delivery data at the time of the first conversion. By utilizing this metric, it becomes possible to optimize daily operations while utilizing LTV.

Lifetime ROAS Reporting

From predictive Lifetime ROAS estimates to actual results data, our reporting capabilities cover the entire spectrum, providing you with valuable insights into the long-term performance and profitability of your campaigns."

Take Advantage of Your Lifetime ROAS

Shirofune will constantly monitor your data to understand the long term performance of each of your advertising channels. Our proprietary data attribution system allows advertisers to invest on what generates the most revenue over time rather than on short term ROAS.

Campaign A

VS

Campaign B

$4,000

Revenue

$2,500
200%

ROAS

125%
$4,500

LTV

$6,000
225%

Lifetime ROAS

300

Optimize Your Accounts In 5 Minutes

Shirofune delivers optimization opportunities in an easy to navigate format. This enables account strategists to implement optimizations and increase the ROAS in just 5 minutes per day!

Shirofune Case Study

We share the best case studies from real customers who have accompanied Shirofune

Direct Agents - Case Study

Direct Agents, a U.S.-based digital marketing agency, faced challenges with manual ad management tasks, especially with Amazon Ads, limiting their ability to focus on strategic initiatives. After integrating Shirofune’s automation, they reduced ad management time by up to 63%, freeing up resources for high-value tasks like audience segmentation and creative testing. The E-Commerce team saw a significant drop in workload from 125 hours to 45.8 hours per account. This automation led to impressive results, including a 75% increase in MQLs with only a 14% rise in ad spend. Direct Agents continues to expand Shirofune’s use across platforms, optimizing omni-channel marketing and driving long-term client success.

Zilker Partners - Case Study

Zilker Partners, a U.S.-based digital marketing agency, struggled to scale operations after shifting to a generalist model, with staff handling multiple tasks across paid media, SEO, and content. The lack of an integrated platform for real-time optimizations limited campaign effectiveness. By adopting Shirofune, they streamlined campaign management across platforms, enabling generalists to manage ad operations independently. In just one month, they onboarded 24 client accounts and doubled the account capacity per manager from 6 to 12. Automation saved up to 54 hours per month per manager. Zilker Partners now efficiently scales operations, allowing generalists to focus on strategic initiatives while managing high-performing campaigns across platforms.

Carrot-Top - Case Study

Carrot-Top, a patriotic products retailer, struggled with rising customer acquisition costs and inefficient, agency-led ad management. Delayed reports and rigid processes led to wasted spend and missed opportunities across platforms like Google and Meta. After adopting Shirofune’s AI-powered ad automation, Carrot-Top gained real-time budget control and cross-platform optimization. Within weeks, they cut CPA by 40%, improved off-season ROAS from 2.7 to over 5.0, and replaced manual workflows with fast, data-driven decisions. Now, Carrot-Top continues to scale with Shirofune, using AI to fine-tune campaigns and prioritize high-value customers.
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