Our system analyzes data daily, presenting change proposals to enhance performance and save on budget expenditures

For example, if a significant amount is spent on newly generated Search terms, an automatic recommendation is immediately made to assess whether it's advisable to continue allocating budget to those Search terms.

Our suggestions cover a wide range of areas, including the addition or removal of keywords, audience targeting, and placement adjustments.

Shirofune's goal for improvement suggestions is to propose all the account enhancements that humans should perform. We refine our algorithms daily to adapt to changes in platforms.

While we provide recommendations, the final decision rests with you. You have the autonomy to choose whether or not to implement the suggested changes.

While certain actions might be beneficial for short-term performance improvements, taking a slightly longer-term approach from a marketing perspective often involves observing and analyzing the given situation. Shirofune suggests improvement opportunities comprehensively and mechanically. However, we believe that the most effective results come from the combination of human wisdom, incorporating marketers' intentions and timing, and the precision of machine suggestions. This integration allows for informed decision-making, ultimately leading to the highest level of success.