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Save Time Streamlining Advertising Accounts with Human-Like Optimization Recommendations

Real-Time Opportunities

Our system analyzes data daily, presenting change proposals to enhance performance and save on budget expenditures
For example, if a significant amount is spent on newly generated Search terms, an automatic recommendation is immediately made to assess whether it's advisable to continue allocating budget to those Search terms.

Optimize Keywords, Ads, and Placements

Our suggestions cover a wide range of areas, including the addition or removal of keywords, audience targeting, and placement adjustments.
Shirofune's goal for improvement suggestions is to propose all the account enhancements that humans should perform. We refine our algorithms daily to adapt to changes in platforms.

We Suggest, You Decide

While we provide recommendations, the final decision rests with you. You have the autonomy to choose whether or not to implement the suggested changes.
While certain actions might be beneficial for short-term performance improvements, taking a slightly longer-term approach from a marketing perspective often involves observing and analyzing the given situation. Shirofune suggests improvement opportunities comprehensively and mechanically. However, we believe that the most effective results come from the combination of human wisdom, incorporating marketers' intentions and timing, and the precision of machine suggestions. This integration allows for informed decision-making, ultimately leading to the highest level of success.

We're on Your Side

Unlike typical media recommendations, which often aim to increase budgets, our recommendations are always aligned with your goals. We focus on practical suggestions, such as pausing keywords with no conversions, with your best interests in mind.

Take Advantage of Your Lifetime ROAS

Shirofune will constantly monitor your data to understand the long term performance of each of your advertising channels. Our proprietary data attribution system allows advertisers to invest in what generates the most revenue over time rather than on short term ROAS.

Campaign A

VS

Campaign B

$4,000

Revenue

$2,500
200%

ROAS

125%
$4,500

LTV

$6,000
225%

Lifetime ROAS

300

Shirofune Case Study

We share the best case studies from real customers who have accompanied Shirofune

Direct Agents - Case Study

Direct Agents, a U.S.-based digital marketing agency, faced challenges with manual ad management tasks, especially with Amazon Ads, limiting their ability to focus on strategic initiatives. After integrating Shirofune’s automation, they reduced ad management time by up to 63%, freeing up resources for high-value tasks like audience segmentation and creative testing. The E-Commerce team saw a significant drop in workload from 125 hours to 45.8 hours per account. This automation led to impressive results, including a 75% increase in MQLs with only a 14% rise in ad spend. Direct Agents continues to expand Shirofune’s use across platforms, optimizing omni-channel marketing and driving long-term client success.

Zilker Partners - Case Study

Zilker Partners, a U.S.-based digital marketing agency, struggled to scale operations after shifting to a generalist model, with staff handling multiple tasks across paid media, SEO, and content. The lack of an integrated platform for real-time optimizations limited campaign effectiveness. By adopting Shirofune, they streamlined campaign management across platforms, enabling generalists to manage ad operations independently. In just one month, they onboarded 24 client accounts and doubled the account capacity per manager from 6 to 12. Automation saved up to 54 hours per month per manager. Zilker Partners now efficiently scales operations, allowing generalists to focus on strategic initiatives while managing high-performing campaigns across platforms.

Carrot-Top - Case Study

Carrot-Top, a patriotic products retailer, struggled with rising customer acquisition costs and inefficient, agency-led ad management. Delayed reports and rigid processes led to wasted spend and missed opportunities across platforms like Google and Meta. After adopting Shirofune’s AI-powered ad automation, Carrot-Top gained real-time budget control and cross-platform optimization. Within weeks, they cut CPA by 40%, improved off-season ROAS from 2.7 to over 5.0, and replaced manual workflows with fast, data-driven decisions. Now, Carrot-Top continues to scale with Shirofune, using AI to fine-tune campaigns and prioritize high-value customers.
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